When a regional community bank already has an established reputation for friendly, competent, personalized service and is looking to expand their marketshare; yet is promoting themselves with mainly all-type rate ads, it becomes an entity in search of a brand image. To leverage their equity position and project the one-to-one feeling of the user experience, a brand image program was created that depicts vertical stereotypes with real-world financial needs grounded by a simple and straightforward positioning theme line.
"Home equity loan, estate planning, online banking...we're three generations with one thing in common - our bank"
“Strata works for us.”
That’s what you’ll say, too, when you see how well we take care of all your banking needs. For more than 130 years, Strata Bank has been serving the financial needs of individuals, families and businesses in the towns of Franklin, Bellingham, Hopkinton, Medfield, Medway, Milford, Millis and beyond.
If you’re not already a Strata customer, find how convenient, intelligent, personalized and enjoyable banking can be. Stop by a branch office or visit our website. We think that you’ll be pleasantly surprised.
Trusted Expertise. Personified.