The person behind the wizard’s façade is Jon Sellew, a multi-award winning marketing writer with more than 25 years of experience in both the ad agency and corporate arenas. Highlights include:

Creating imaginative concepts and writing compelling copy for advertising, brochures and
video scripts.

Writing effective B2B and B2C websites, email blasts, PDF brochures, blog posts, direct response mailers, letters, speeches, newsletters and press releases.

Writing corporate-profile, new product-launch and informational/educational video scripts, DVD scripts, and countless radio spots.

Scriptwriting, story line development and creative consulting for several national television shows.


Copy Director and Video Scriptwriter at Fidelity Investments.


Creative Director for 3½ years on COMDEX, plus 17 other smaller specialty trade shows and conferences.


In-depth writing experience in Consumer/Retail, Financial Services, Technology, Real Estate, Hospitality and Healthcare/Biotech.


Recipient of 57 awards for creativity - including Hatch, Boston Art Directors Club, New York Art Directors Club, NE Direct Mail Marketing Association, and both the National and International Television & Video Association.

Adjunct Professor at Simmons College in Boston for 3 years – “Writing for Various Media”, “The Creative Process – how it works”, “Developing the Academic Portfolio”.


"I've worked with a great number of copywriters for the past 30 years. Without question Jon Sellew of Magic Words is the easiest writer I've ever worked with. Simply put, he gets it - right away. I'm an accomplished writer myself which can make it difficult for a copywriter to satisfy my needs. Not with Jon. He had the depth and breath of business background and experience to craft the consistent message for my new company's brochure and website. His ability to synthesize and simplify the complex Zoka Institute proposition and value-add makes it easy for my prospects to understand what we do and the benefits we bring to them. I look forward to continuing to work with Jon and have no hesitation of recommending him to anyone."

Larry Blumsack, President
   Zoka Institute LLC


“Wow, you’re good.”
Andrew E. Goddard
founder, president
Goddard Technologies, Inc
Beverly,  MA







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