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ADVERTISING

Fidelity Investments
fidelityatwork.com
A series of ads created for Fidelity Investments to run in personal finance publications, encouraging retirement investors to consolidate their assets with Fidelity.

DISCOVER THE ADVANTAGES OF ONE.

One Retirement. One Account. One Statement. One Retirement Resource.

Life today can be complex and demanding. You need it to be more simple. So why continue to spend time you don't have trying to keep track of two or three retirement portfolios and the paperwork and fees that go with them? Instead, you can simplify that part of your life by consolidating all of your retirement assets into one, easy to manage account with one very resourceful retirement company.

One retirement account will make things like portfolio gaps and overlaps, and diversification issues easier to deal with. And wth Fidelity, things won't just get simpler for you, they'll get better. Investment options you didn't have access to before will open up to you. You'll also have access to sophisticated tools designed to help you make smart decisions about your retirement portfolio. And, you'll have the expert assistance of our Fidelity Retirement Counselors to cal on. You can start the process today. Here's how:

Call 1.800.642.7131 for a confidential, one-to-one consultation with a Fidelity Retirement Counselor. You'll find out if your retirement portfolio is on track. And in the process, you'll discover the many advantages of One.

DISCOVER THE ADVANTAGES OF ONE.

One Retirement. One Account. One Statement. One Retirement Resource.

Life today can be complex and demanding. You need it to be more simple. So why continue to spend time you don't have trying to keep track of two or three retirement portfolios and the paperwork and fees that go with them? Instead, you can simplify that part of your life by consolidating all of your retirement assets into one, easy to manage account with one very resourceful retirement company.

One retirement account will make things like portfolio gaps and overlaps, and diversification issues easier to deal with. And wth Fidelity, things won't just get simpler for you, they'll get better. Investment options you didn't have access to before will open up to you. You'll also have access to sophisticated tools designed to help you make smart decisions about your retirement portfolio. And, you'll have the expert assistance of our Fidelity Retirement Counselors to cal on. You can start the process today. Here's how:

Call 1.800.642.7131 for a confidential, one-to-one consultation with a Fidelity Retirement Counselor. You'll find out if your retirement portfolio is on track. And in the process, you'll discover the many advantages of One.

Fidelity Investments
www.fidelity.com

As part of a test market effort aimed at the larger colleges and universities in the southern US, Fidelity Investments Tax-Exempt Services Company wanted to establish more of a presence in the academic marketplace heavily dominated by competitor, TIAA CREF. The solution included running a series of ads in faculty and alumni publications and positioning on-site visits-by-Fidelity posters in strategic campus locations. The concept was to employ a creative iteration of each school's mascot - with the exception of Indiana University.

Personalized Retirement Solutions for Duke University Employees

Fidelity Investments
Answers, solutions and personalized service for your individual retirement needs.

Retirement Strategies ~ Income Planning Services ~ Investments for Wealth Building & Asset Protection ~ Fidelity Mutual Funds ~ Fidelity Freedom Funds

Professional Money Management ~ Online Tools ~ Seminars & Workshops ~ Personalized Assistance ~ 24/7 Access

800-343-0860   www.fidelity.com/atwork

Personalized Retirement Solutions for North Carolina University Employees

Fidelity Investments
Answers, solutions and personalized service for your individual retirement needs.

Retirement Strategies ~ Income Planning Services ~ Investments for Wealth Building & Asset Protection ~ Fidelity Mutual Funds ~ Fidelity Freedom Funds

Professional Money Management ~ Online Tools ~ Seminars & Workshops ~ Personalized Assistance ~ 24/7 Access

800-343-0860   www.fidelity.com/atwork

Personalized Retirement Solutions for NC State Employees

Fidelity Investments
Answers, solutions and personalized service for your individual retirement needs.

Retirement Strategies ~ Income Planning Services ~ Investments for Wealth Building & Asset Protection ~ Fidelity Mutual Funds ~ Fidelity Freedom Funds

Professional Money Management ~ Online Tools ~ Seminars & Workshops ~ Personalized Assistance ~ 24/7 Access

800-343-0860   www.fidelity.com/atwork

Personalized Retirement Solutions for Indiana University Employees

Fidelity Investments
Answers, solutions and personalized service for your individual retirement needs.

Retirement Strategies ~ Income Planning Services ~ Investments for Wealth Building & Asset Protection ~ Fidelity Mutual Funds ~ Fidelity Freedom Funds

Professional Money Management ~ Online Tools ~ Seminars & Workshops ~ Personalized Assistance ~ 24/7 Access

800-343-0860   www.fidelity.com/atwork

Fidelity Investments
www.fidelity.com/atwork

Fidelity Investments Tax-Exempt Services Company, which services the retirement needs of colleges, universities, hospitals, municipalities and federal government agencies, wanted to gain more marketshare from dominant competitor TIAA-CREF. A series of ads was created to run in faculty and alumni publications, profiling smart, self-actualized professors (inspirational role model types) each of whom has an interesting avocation. But while they come across as credible and seem quite real, they’re not - everything was made up, with the intention of profiling actual people for phase two.

Enrique Martinez. PhD
Professor of Earth Sciences at NC State
Volunteer Firefighter
Fidelity Retirement Plan Participant

“I teach students all about ground and surface water patterns, topographic and geologic mapping, the atmosphere/soil interface and so on. I’m also a volunteer firefighter. To do either of these things successfully, one needs to see the big picture and know how various elements interact with each other. Figuring out my ideal retirement portfolio required a similar perspective. Fidelity did most of the ‘figuring out’ for me. I plugged my numbers into their online tools and calculators and in no time, I was looking at a retirement portfolio that works perfectly with my time horizon, risk tolerance and goals.”

Living proof that the smart money is with Fidelity.

For more information, go to www.fidelty.com/atwork, call a Fidelity Retirement Services Representative at 1-800-343-0860, or talk to your plan administrator.

Personalized Retirement Investment Solutions for Employees of North Carolina State University

Peter Ostendorff
Professor of Socioeconomics at NC State
Beekeeper
Fidelity Retirement Plan Participant

“I teach students how to understand changing economics and make connections between environmental health and economic vitality. In my spare time, I also maintain a rather large colony of European bees. Both require the ability to think ahead with an analytical mindset in order to anticipate a desired outcome. I found the same to be true when planning an income strategy for my retirement years. I chose a like-minded company, Fidelity Investments, to help me with my retirement income plan. When you find out what they offer, you’ll know why I chose them.”

Living proof that the smart money is with Fidelity.

For more information, go to www.fidelty.com/atwork, call a Fidelity Retirement Services Representative at 1-800-343-0860, or talk to your plan administrator.

Personalized Retirement Investment Solutions for Employees of North Carolina State University

Laura Mayweather, PhD
Dean of Economic Studies, Duke University
Award Winning Sculptor
Fidelity Retirement Plan Participant

“I teach Economic Theory at Duke, but my real passion is sculpting. One is analytical, The other is expressive. Economics is based on fundamentals. Sculpting is a reflection of me. Put those concepts together and you’ll understand why I chose Fidelity as my retirement investment partner. They take a fundamental bottom-up approach to investing; yet they personalize in
a way that’s right for me.”

Living proof that the smart money is with Fidelity.

For more information, go to www.fidelty.com/atwork, call a Fidelity Retirement Services Representative at 1-800-343-0860, or talk to your plan administrator.

Personalized Retirement Investment Solutions for Employees of Duke University

James Singleton PhD
Professor of Applied Mathematics, Duke University
Aviator
Fidelity Retirement Plan Participant

“I teach Applied Mathematics at Duke, but my avocation is flying. One is based on research, analytical thinking and theory. The other is all about experience, technical skills and keeping a cool head. Coincidentally, when I charted out my retirement portfolio, I instinctively used those same attributes – and that lead me to Fidelity Freedom Funds. It’s like putting your retirement saving plan on auto pilot. You chart the course and monitor the progress; Fidelity takes care of everything else.”

Living proof that the smart money is with Fidelity.

For more information, go to www.fidelty.com/atwork, call a Fidelity Retirement Services Representative at 1-800-343-0860, or talk to your plan administrator.

Personalized Retirement Investment Solutions for Employees of Duke University

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